Carson & Co

NZ-owned haircare brand

Before
Ads were paused, the structure wasn’t set up for long-term scaling. It was hard to clearly see what to optimise, and the Shopify store needed refinement to better support paid traffic.

What we focused on

• Restructuring Meta ads into a clean, scalable account setup
• Clarifying campaign roles so testing and optimisation were easier
• Redesigning Shopify store to better support ad traffic
• Improving product page structure so messaging aligned with ads
• Laying a stronger CRO foundation before pushing spend

What changed

• The ad account became easier to manage and optimise
• Performance data was clearer and more actionable
• The store felt better aligned with paid traffic
• The brand was in a much stronger position to scale confidently

Quiet result:
A solid, scalable foundation for future growth - without rushing spend.