Stop chasing traffic.
Fix the system.
If growth feels messy, unpredictable, or way harder than it should be,
it’s almost never because of traffic.
It’s because your system is leaking:
• Mobile visitors hesitate instead of committing
• Your offer isn’t obvious in the first 5 seconds
• Ads create curiosity, not buying intent
• Trust breaks at key moments (esp. checkout)
• Decisions are based on ROAS, not actual profit
Pouring more money into ads won’t fix this.
It just makes the cracks show faster.
The brands that win in 2026
won’t run more ads…
they’ll build stronger systems first.