Improved efficiency so revenue could scale without losing margin

Revenue was growing, but not cleanly.

More spend didn’t always mean more profit.

So we focused on efficiency.

We reduced unnecessary testing.
Consolidated budget into what was already working.
Stopped forcing scale.

MER improved from 1.9 to 2.8.

Revenue increased by 48%.

Now more revenue is generated from the same spend.

That’s what makes scaling sustainable.