NZ Tack Saddlery Co.

NZ equestrian retail brand

Before
Meta ads were running, but performance was inconsistent and the account structure made it hard to clearly see what was working.

What we focused on

• Restructuring Meta ads into a clearer, more scalable setup
• Separating testing and scaling so decisions were easier to make
• Refining ad copy to better match how riders shop
• Improving creative structure so key products stood out
• Tightening budgets to reduce wasted spend

What changed

• Ad performance became more consistent
• It was clearer which products and creatives were driving results
• Budget was spent more efficiently
• The account was in a stronger position to scale when ready

Quiet result:
Cleaner structure, steadier performance, and far more control over ad spend.