Lowered CPA to increase profit per order
CPA was too high.
Each new customer was costing more than it should.
So we simplified the account.
One campaign.
Clear focus.
No wasted spend.
We kept what was working and removed everything else.
CPA dropped from $19.16 to $13.71.
303 purchases came through at a lower cost.
Now each order carries more profit.
That’s what makes growth easier to scale.