Points South

NZ hunting apparel brand

Before
They wanted to launch ads without wasting budget or overcomplicating the setup. The focus was on getting solid ads live quickly for a niche hunting audience.

What we focused on

• Setting up Meta ads with a simple, scalable structure
• Writing clear, direct ad copy for the hunting market
• Selecting strong product imagery that worked in feed
• Testing creatives early before increasing spend

What changed

• Ads were live quickly with minimal back-and-forth
• Early performance was strong, with periods reaching ~20x ROAS
• The account was easy to manage and optimise
• There was a clear base to build on moving forward

Quiet result:
Clean ad setup with very strong early returns - without wasted spend.