Cut CPA in half and increased conversion to make every order more profitable
CPA was too high.
At $76 per purchase, scaling meant giving up margin.
So we focused on two things:
-
lowering acquisition cost
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improving conversion
We simplified the account.
Put spend behind what was already working.
Removed everything else.
At the same time, the store was tightened.
Clearer pages. Less friction. Faster decisions.
Conversion increased to 4.2%.
CPA dropped to $36.
Now each customer costs less to acquire and converts at a higher rate.
That’s what made growth profitable - not just possible.