PALS

NZ-owned skincare brand

Before
Ads were driving traffic, but the website wasn’t doing enough of the selling. Product pages were functional, but the buying journey could be clearer and higher-value orders weren’t happening as often as they should.

What we focused on

• Redesigning key product pages (PDPs) to improve clarity and trust
• Improving overall store layout so it felt cleaner and easier to buy from
• Adding upsells and bundles to increase average order value
• Refining ad messaging so it matched what customers saw on the site
• Ongoing CRO tweaks to reduce friction and drop-off

What changed

• The store felt more cohesive and easier to navigate
• Customers were adding more than one product to cart
• Ad traffic converted more consistently
• Growth felt more controlled, not reactive

Quiet result:
Better conversion, stronger order values, and steadier performance.