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Case study · Solar

A steadier pipeline of better work.

How a combined Google, Meta and landing-page system turned an unpredictable pipeline into steady, profitable demand for Alpine Solar.

Client
Alpine Solar
Industry
Solar
Channels
Google Ads · Meta Ads · Landing page
The work
01

The challenge

Lead flow swung from feast to famine, and quality varied month to month. That made installs hard to schedule and growth hard to plan around.

02

Our approach

We connected demand capture on Google with demand generation on Meta, feeding one purpose-built landing page — and optimised toward the enquiries that actually became jobs, not the ones that just looked busy.

03

What we did

  • Captured high-intent local searches on Google
  • Generated new demand on Meta
  • Sent everything to one page built to convert
  • Optimised toward better-quality enquiries, not volume
04

The outcome

A steadier flow of better-quality enquiries — a pipeline the team could finally plan installs and growth around with confidence.

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A boutique growth partner helping established New Zealand businesses acquire customers profitably.
Partner
Google Partner
Meta Business Partner
Based
Queenstown, NZ
Working NZ-wide
Contact
© 2026 Humble DigitalGoogle & Meta Ads · New Zealand
Alpine Solar · a Humble Digital case study