Paid advertising that scales profitably.
How Meta advertising and conversion rate optimisation, used together, turned paid media into a profitable, scalable channel for Points South.
The challenge
Spend could be scaled, but profit didn’t hold as it grew — and too much of the traffic that arrived never converted. The business needed the advertising and the store working together, not against each other.
Our approach
Two levers, used together: Meta to bring the right buyers in, and conversion rate optimisation to turn more of them into purchases. We grew spend only as fast as it stayed profitable, and treated the store itself as part of the media buy.
What we did
- Rebuilt the Meta campaigns around the creative and audiences that genuinely sold
- Ran conversion rate optimisation across the key purchase pages
- Tightened tracking so the profit picture could be trusted
- Scaled spend only while each purchase stayed profitable
The outcome
More of the traffic converted, and it converted profitably — bringing the cost of a new purchase down to around $15 as sales scaled. Paid advertising became a channel the business could lean on and plan around.
Points South · Google reviewFast, efficient and getting results. They nailed the ad copy and imagery straight off the bat.
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