A predictable pipeline of qualified enquiries.
How content paired with Meta advertising built a steady, profitable pipeline of qualified enquiries for Maruti Financials.
The challenge
Enquiries came in waves, and it was hard to know which were worth an adviser’s time. Maruti Financials needed a dependable pipeline of qualified leads it could actually plan and grow around.
Our approach
We paired content with Meta advertising. Content earned attention and built trust, Meta put it in front of the right people, and a focused landing page turned that attention into qualified enquiries. The whole system was optimised on cost per qualified lead, not clicks.
What we did
- Produced content and creative built to earn attention, not just fill a feed
- Ran Meta campaigns around that content and the highest-intent audiences
- Pointed everything at a focused landing page with one clear action
- Optimised toward cost per qualified lead
The outcome
A predictable flow of qualified enquiries the advisers could act on — at around $26 a lead, and profitable enough to keep scaling.
Mayank Sood, Maruti Financials · Google reviewProfessional, responsive and focused on achieving measurable business outcomes. Their support has made a real difference to our lead generation.
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