Pal’s Skin Lab

Shopify Store Design | Performance Marketing | CRO Strategy | Packaging Design | Branding

Pal’s Skin Lab is a New Zealand-owned skincare brand committed to clean, science-backed formulations. We partnered with the founders to turn their vision into a high-performing digital experience that converts casual browsers into loyal customers.

What We Did:

• Shopify Store Redesign: Refreshed the site to highlight product benefits, simplify discovery, and boost buyer confidence with clear CTAs and social proof.

• Conversion Optimization: Improved product pages, created compelling bundles, and streamlined the customer journey to increase AOV and reduce drop-offs.

• Meta & Google Ads: Launched full-funnel ad campaigns focused on hero products, customer transformations, and seasonal offers—designed to drive real ROI.

Results:

• +30% increase in conversion rate

• Stronger retention via product education flows

• Consistent ROAS improvement through data-led campaign iteration

Explore the site: palsskinlab.com

“For Pal’s, we didn’t just build ads—we built a brand people believe in, with a store that sells.”