A keyword plan
The searches your customers really use, grouped by intent and location.
Keywords · Negatives · Match types
Google Ads · Queenstown
Google Ads agency in Queenstown.
Humble Digital manages Google Ads for Queenstown and New Zealand businesses. We build search campaigns that reach people already looking for what you sell, and track every dollar to an enquiry, booking or sale.
- $17Per lead, Maruti Financials
- 93Leads in four months
- +47%Monthly sales, Gearfex
In short
Google Ads, in plain terms.
Google Ads puts your business at the top of Google when people search for what you offer, such as ‘jet boat Queenstown’, ‘builder Arrowtown’ or ‘mortgage adviser Christchurch’. You pay when someone clicks.
Because people are already searching, Google Ads is usually the fastest way to turn marketing spend into enquiries. The catch is waste. Broad keywords, poor tracking and weak landing pages can spend a whole budget on clicks that never buy.
We fix that with tight keyword targeting, negative keywords that block irrelevant searches, landing pages built to convert, and tracking that shows which searches actually made money.
- Based in
- Queenstown, Otago
- Campaigns
- Search, Performance Max, remarketing
- Tracking
- GA4 and Google Ads conversions
- Ad spend
- Paid by you to Google, no markup
- Fees
- One fixed monthly fee, judged on revenue
- Contract
- 3 months, then month to month
The problem
Where Google Ads budgets leak.
- 01
Paying for the wrong searches
Broad keywords pull in searches that will never buy.
- 02
Sending clicks to the homepage
People searching for one thing should land on a page about that thing.
- 03
Tracking clicks, not customers
If Google only sees clicks, it optimises for clicks.
What we do
What’s included in Google Ads management.
Ads that earn the click
Clear headlines, real prices and offers, and every useful extension.
Responsive ads · Assets · CallsLanding pages
Pages that match the search and make enquiring easy.
Landing pages · CRO · SpeedTracking that counts sales
Calls, forms, bookings and online sales, fed back to Google.
GA4 · Conversions · ReportingResults
Numbers, not noise.
Maruti FinancialsPer lead · mortgage advisory, Christchurch
93 leads over four months, for a service worth thousands per client.
GearfexMonthly online sales · premium hunting apparel
Online sales up 47% on the previous six months, with 57% more new customers. Ads cost 6.5% of September’s online sales.
★★★★★
“A strong return on investment. It genuinely feels like they care about our business.”
★★★★★
“I can spot whether someone really knows their stuff, and these guys clearly do.”
★★★★★
“Fast, efficient and getting results. Highly recommend the team.”
Local
Google Ads for Queenstown searches.
Queenstown search traffic comes from two very different groups: visitors searching from the other side of the world, and locals looking for a service nearby. They search differently and need different campaigns.
For tourism and hospitality, we target people searching for things to do, places to stay and places to eat in Queenstown and Wānaka, wherever they are. For trades and services, we target the Wakatipu Basin and Central Otago, so a search for ‘electrician Queenstown’ reaches you and a search from Dunedin doesn’t waste your budget.
Who it's for
Who Google Ads work best for.
Tourism and activities
Show up when visitors search for things to do.
Learn more →Trades and home services
Calls and quote requests from people nearby, ready now.
Professional services
Qualified leads at a known cost, like $17 for Maruti.
Learn more →Ecommerce and retail
Shopping and search campaigns tied to sales.
How it works
Three simple steps.
You’ll know where you stand after the first call.
- 1
Free audit
We look at your ads, website and numbers, and show you where revenue is leaking.
- 2
Your 90-day plan
A clear target, what we’ll do, and one fixed monthly fee.
- 3
We run it
Live within two weeks. A one-page report every month.
- No lock-in after 3 months
- No markup on ad spend
- Founder-led, no juniors
FAQ
Good questions.
How much does Google Ads management cost in Queenstown?
Humble Digital charges one fixed monthly fee, agreed before we start and judged on revenue. Ad spend is paid directly by you to Google, with no markup, and there are no setup fees. Your free audit includes a clear price.
How much should I spend on Google Ads?
It depends on how many people search for what you sell and what a click costs in your category. In your free audit we use Google’s keyword data to estimate both, then recommend a starting budget.
Is Google Ads or Meta ads better?
Google Ads catches people already searching, so it usually brings enquiries faster. Meta ads reach people before they search, which suits tourism, ecommerce and new products. Many businesses start with Google and add Meta ads once it’s profitable.
Do I need a new website to run Google Ads?
Not usually. Most of the time we build one or two focused landing pages and fix tracking on your existing site.
Do you use Performance Max?
Where it suits, yes, mainly for ecommerce and businesses with strong tracking. For most service businesses, well-built search campaigns give more control and less waste.
Do I keep my Google Ads account?
Yes. The account and all its data stay in your name. We work in it through manager access.
See where your Google Ads budget is going.
A free audit. We review your campaigns, keywords and tracking, then show you what to cut and what to grow.
Get a free Google Ads audit → No obligation. We take on a limited number of new clients each quarter.