Setup and tracking
Meta Pixel, Conversions API and events that match real sales and leads.
Pixel · Conversions API · Events
Meta Business Partner · Queenstown
Meta ads agency in Queenstown.
Humble Digital is a Meta Business Partner based in Queenstown. We plan, run and track Facebook and Instagram ads for New Zealand businesses, and measure them in sales and bookings, not clicks.
- +55%Online sales, Points South
- $4.40Back for every $1, Marine & Sport
- +47%Monthly online sales, Gearfex
In short
Meta ads, in plain terms.
Meta ads are the paid ads that run across Facebook, Instagram and Messenger. You choose who sees them, what they say and how much you spend.
For a Queenstown business, Meta ads are the best way to reach people before they start searching: visitors planning a trip, locals who don’t know you yet, and past customers ready to come back. Google Ads catches people already searching. Meta ads create the demand in the first place.
As a Meta Business Partner, we work with Meta’s partner tools and support. Every campaign is tied to tracking, so you can see which ads made money and which didn’t.
- Based in
- Queenstown, Otago
- Status
- Meta Business Partner
- Platforms
- Facebook, Instagram, Messenger
- Ad spend
- Paid by you to Meta, no markup
- Fees
- One fixed monthly fee, judged on revenue
- Contract
- 3 months, then month to month
The problem
Why most Meta ads don’t make money.
- 01
Boosted posts, not campaigns
Boosting gets likes. A real campaign is built around a goal, an offer and a sale.
- 02
Tracking that doesn’t work
If Meta can’t see who bought, it can’t find more people like them.
- 03
The same ad for months
Creative wears out. Tired ads cost more and sell less.
What we do
What’s included in Meta ads management.
Audiences that buy
Locals, visitors planning a trip, past customers and people like your best buyers.
Prospecting · Retargeting · LookalikesCreative that sells
Clean, offer-led ads, tested and refreshed before they tire.
Static · Video · CarouselA clear monthly report
What you spent, what it made, and what we’re changing next.
Revenue · Cost per sale · ROASResults
Numbers, not noise.
Points SouthOnline sales · hunting gear, NZ and Australia
February to April against October to December, with orders up 36% and $21 back for every $1 on Meta ads, as reported by Meta.
Marine & SportOnline sales · marine retail and service, Wānaka
October online sales were 73% above the March–August average, with $4.40 back for every $1 on ecom ads.
★★★★★
“A strong return on investment. It genuinely feels like they care about our business.”
★★★★★
“I can spot whether someone really knows their stuff, and these guys clearly do.”
★★★★★
“Fast, efficient and getting results. Highly recommend the team.”
Local
Meta ads for Queenstown businesses.
Queenstown isn’t a normal market. Many of your customers live in Auckland, Australia or further away, decide weeks before they arrive, and are only in town for a few days. Your busy and quiet months swing hard between ski season, summer and the shoulder months.
We plan Meta campaigns around that. Ads reach people while they’re planning, retarget them once they’ve looked at your site, and shift budget toward the weeks you need to fill. For local services in Queenstown, Frankton, Arrowtown and Cromwell, we keep targeting tight to the Wakatipu Basin and Central Otago, so you’re not paying to reach people who will never visit.
Who it's for
Who Meta ads work best for.
Tourism and experiences
Reach visitors while they plan, not after they’ve booked elsewhere.
Learn more →Hospitality and stays
Fill quieter nights and tables outside peak weeks.
Learn more →Ecommerce and retail
Online sales tracked to the dollar, like Gearfex.
Learn more →Local services
Leads from people in the Wakatipu, at a sensible cost.
How it works
Three simple steps.
You’ll know where you stand after the first call.
- 1
Free audit
We look at your ads, website and numbers, and show you where revenue is leaking.
- 2
Your 90-day plan
A clear target, what we’ll do, and one fixed monthly fee.
- 3
We run it
Live within two weeks. A one-page report every month.
- No lock-in after 3 months
- No markup on ad spend
- Founder-led, no juniors
FAQ
Good questions.
How much does a Meta ads agency cost in Queenstown?
Humble Digital charges one fixed monthly fee, agreed before we start and judged on revenue. Ad spend is separate and paid by you directly to Meta, with no markup. Your free audit includes a clear price, and most businesses start with a test budget, then increase spend once campaigns are profitable.
How much should I spend on Meta ads?
Enough for Meta to learn who buys. That depends on what you sell and what a customer is worth to you. We recommend a starting budget in your free audit, based on your numbers rather than a template.
Are Facebook or Instagram ads better for my business?
You usually don’t have to choose. Meta ads run across both, and Meta moves budget to whichever placement is getting results. We check placement results every month and cut anything that isn’t selling.
What is a Meta Business Partner?
Meta Business Partners are agencies Meta has vetted for their work with its advertising tools. Humble Digital is a Meta Business Partner, which gives us access to Meta’s partner support and resources.
How soon will Meta ads work?
New campaigns need time to learn. You’ll usually see early signs in the first month and clearer results by month three, which is why our minimum term is three months.
Can you take over my existing ad account?
Yes. You keep ownership of your ad account, page and pixel. We get access through Meta Business Suite, audit what’s there and fix it rather than starting from scratch.
Find out what your Meta ads should be making.
A free ads audit. We review your account, tracking and website, then show you the 2–3 changes that would make the biggest difference.
Get a free ads audit → No obligation. We take on a limited number of new clients each quarter.